Using Social Media to Slate
Your Wristwatch Passion
-Keith Lehman (PA) 2/10/17
Starting any blog, article or conversation with "Did you know" is typically a non-starter―but here goes! Did you know that most likely your favorite social media platform has many groups and forums devoted specifically to your particular wristwatch obsession?
Let's start with Facebook. Finding a group in Facebook is easy. Simply click in the search field, type in your brand or interest and hit enter. Next, on the horizontal menu right below the search filed click “groups” and you’re well on your way.
Of course you have to wait to be accepted by a Facebook group so in the meanwhile jump over to Twitter and join a group there. What's nice about Twitter is unless the group is private you can instantly join without being accepted by a moderator. Finding a group isn't as organized on Twitter as it is Facebook but if you follow Robin Raven's advice on “How to Find Groups on Twitter” you will be joining in no time.
Reddit is the mother of all forums and if you can't find a group that satiates your particular horological hunger, you can go ahead and make one! I've found the Watches forum a wonderful resource not only for learning about watches but getting feedback from its members.
There are too many social media platforms to mention but most likely, whatever your go-to platform is, there is a wristwatch group waiting for you to join.
If you are interested in learning about watches, the National Association of Watch and Clock Collectors, Inc. offers webinars, online classes, and face-to-face instruction.
Following are some examples:
“Evaluating Time” provides an overview of pocket and wrist watches, including history and terminology, and ways to value these timepieces.
“The Evolution of Timex, 1854-Present” explores how one business in the clock industry grew into a pioneering force in the watch industry.
“How It’s Made—The Vortic Pocket Watch Conversion” includes a discussion on how 3-D printing helped these two entrepreneurs profit from rehabbing pocket watches.
“Comic and Cartoon Character Watches” brings some humor to horology with its focus on novelty watches. The title says it all.
Education is part of the Association’s mission and new classes are being added frequently. Please feel free to visit.
Minimalism in Watch Design:
Bold Victory in Simplicity
-Therese Umerlik (PA) 2/6/17
Last week I assembled a short post on automatons in wristwatches. Today I want to take a huge step back from the ostentatious and look at minimalism in watch design.
What piqued my interest was Business Insider’s story on Linjer.
Some staff reporters and editors commented on the Linjer watch:
“The face is easy to read but still minimal, and having the date is a must for me . . . This is also the lightest watch I’ve worn in years. I can barely feel it while I’m wearing it.” - Breton Fischetti, senior director of commerce.
“It’s extremely clean, the perfect weight, and looks great on my wrist. The leather strap is comfortable enough that it's easy to forget it’s on my wrist at times.” - Tyler Lauletta, commerce reporter.
“All of Linjer’s watches are free of logos, so you can easily dress them or down. The brand also lets you choose from three different sizes.” - Kelsey Mulvey, commerce reporter.
Linjer was bold to avoid placing a logo on its dials because such is not the case with Dan Wellington and Leonard & Church.
Could this absence of a logo be a greater attempt to embrace minimalism?
Regardless, Linjer is confident about communicating its branding.