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Our Mission

As a service of the National Association of Watch and Clock Collectors (NAWCC), our mission is to celebrate wristwatches, wristwatch culture, and other horological topics of all genres.

NAWCC’s Core Purpose and Vision

NAWCC’s mission is to educate the world in the art and science of timekeeping. Its vision is to be the premier educator in timekeeping and the preservation of timepieces. The NAWCC, Inc. is the world's largest museum, research library, educational institution, and international community of horological professionals and enthusiasts dedicated to clocks, watches, time, and timekeeping. We are committed to being the world leader, educator, and advocate for horology and for everyone who is interested in timepieces and horological issues.

On-Screen Advertising

With over 800,000 visitors to its website and message board over the past year, the NAWCC is one of the most popular horological websites in the world. Email watch_editor@nawcc.org to discuss advertising options.

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